What We Do
Content Creation
- Informational
- Selling
- Involving
- Entertaining
- Training
- Viral
- Expert
- News
- User-generated
Content Management
- Development & optimization of content strategy
- Development of one week/month content plan
- Copywriting, selection of graphical images, incl. creation of infographics, banners, etc. promotional materials
- Designing and publishing the content according to the strategy
Community Management
- Moderation of discussions
- Announcement of events, projects and developments of the company, stimulating participants to be active, conducting surveys, contests, etc.
- Answering user questions and responding to negative comments
- Conducting remote training & webinars with the participation of the company
Analytics
- Followers/subscribers
- Content
- Tools of promotion
- Market
- Trends
Website production
- An effective website to get the most success from social media promotion
- Dynamic, Interactive & up-to-date
- According to the best-selected strategies of the Social Media Campaigns
Promotion
- Banner ads
- Newsfeed for the target audience
- Retargeting
- Sending private messages-invitations
Marketing
Ideal Customer Profiles (ICPs) & Tiering
- Number of ICPs Plan: Good Start (100-200); Swift Progress (200-500); Best ROI (500-1000)
- Tiering 1: Territory-wise
- Tiering 2: Categorisation: Customers – Consumers – Partners
- Targeting Customers with Demand Generation
- Conversion of ICPs to OPPs (Order Processing Pipelines)
Demand Generation
DMs/Emails to ICPs
- Preparation of DM’s Script
- Targeting ICPs according to Tiering 2
- Approach with best suitable Content
- Engaging ICPs in GMC Activities
- Collection of feedbacks from ICPs
- Closing accounts and Reporting
Sales
Direct Sales via Representatives
- Visits to Headquarters of ICPs
- Webinars with ICPs & Representatives
- Marketing & Sales Scorecard
- Quotations & Proposals